The METTA Method
Performance is Profoundly Personal
Sustainable professional success comes from people with strong foundations: enlightened personal awareness, a clear view ahead, and inspired desire to move forward.
Transformation Through Inspiration
Blending psychology with intentional, athletic-style coaching, METTA helps clients find foundational fitness through individual enlightenment and inspired practice.
A New Balance
By partnering deeply with individuals – coaching, not directing – we lay the foundation for ownable, sustainable personal growth and high performance that balances the professional and personal demands of life.
The Foundation of Sustainable Performance
An Ownable, Personal Process with a Holistic, Humanistic Approach
» Engaged Self-Awareness
Performance begins with self-awareness. By engaging individuals with powerful questions and actually listening, we enlighten and equip individuals with functional insights about themselves. This awareness illuminates their path to efficiency and productivity through less anxiety, ego, and lower barriers to communication.
» Structural Thinking
Awareness informs action, and action needs direction to create traction. What is our first step? Where are we going? By engaging critically on challenges, and being clear about goals and priorities, we create a transparent decision-making structure that works for individuals and teams. By pulling out the stories we tell ourselves and tackling them head on, we create space and clarity for deliberate, confident action that gets results: traction.
» Ownable Process =
Ownable Progress
We inspire it, you own it. We believe that the role of a coach is to guide and inspire, not to lead or demand. Our role is to illuminate your perspective, and support your journey. Armed with new self awareness and a clear way forward, we support you with personalized, inspiring practice plans and supportive on-demand consultation.
Michael Seiler
Co-Founder & Coach
Michael Seiler brings over 30 years of diverse professional experience and a lifelong passion for endurance sport to his work as a coach, mentor, and performance guide. He helps individuals, teams, and organizations develop sustainable high performance by focusing on what truly matters — the balance of mind, body, and soul.
Michael’s approach is grounded in practicality and purpose. He believes success isn’t built on hacks or quick wins, but on simple, consistent practices that develop durability, resilience, and clarity. His philosophy is shaped by decades in corporate leadership — spanning human resources, television, and healthcare — and by his own journey as a collegiate soccer player turned endurance athlete and entrepreneur.
In 2017, Michael founded Stage22 Performance, an endurance coaching and bike fitting company. Five years later, he co-founded Metta Performance with his coach, Holly Benner, to help athletes pursue their best performance in sport and life through alignment with their values.
He is a USA Cycling Level 2 Coach and Enlifted Method Level 2 Mindset Coach, working with national champions, age-group athletes, CEOs, and emerging leaders. Whether coaching on the bike or in the boardroom, Michael sees the same truth: performance begins with the stories we tell ourselves. His greatest reward is helping people reframe those stories — shifting from self-limiting beliefs to purposeful action.
Michael believes everyone is an athlete, and that high performance isn’t just about winning, but about living fully, with energy and intention.
He lives in Saluda, NC, where he enjoys time outdoors with his wife and family, writing and performing music, and continuing to compete in cycling and running events.
Holly Benner
Co-Founder & Coach
Industrial-organizational psychologist, former professional triathlete, elite swimmer, rower, runner.
Holly Benner is a peak performance geek, passionate about coaching others to achieve goals through transformative experiences. She is a former professional triathlete, elite swimmer, rower, runner, and Industrial-Organizational Psychologist. Under her guidance, Holly’s athletes have recorded personal best performances, podiums, and victories in a variety of cycling, triathlon, and running events.
Holly’s coaching methodology focuses on maintaining happy, healthy, and hungry athletes through a holistic mind, body, and soul approach: The Metta Performance Method.
Holly is also a mentor for the World Triathlon Organization, where she engages with triathlon coaches in developing countries. In her free time, Holly enjoys spending time with her husband Matt and their two cats in Macungie, PA.
Kate Seiler
Coach
Kate Seiler is an active elite road and track cyclist, performing at a high level across the United States and Europe. She is currently a student at Colorado Mesa University, with a love for the outdoors and the psychological benefits of sport.
Kate grew up in Louisville, Kentucky, where she began racing cyclocross and mountain bikes at the age of 9, before switching fully to racing road and track bikes. In 2025, she will be graduating from Colorado Mesa University, where she has picked up multiple individual and team collegiate national titles on the road and track, in her 5 years of collegiate racing.
In the past two years, she has picked up multiple podiums and a win while racing in Europe. Post graduation, she will be living in Belgium for a full summer of racing with Gen Z Cycling (Carbonbike Giordana).
Although new to coaching, Kate is a USA Cycling Level 3 certified coach and is looking to shift focus, using her 13 years of knowledge and experience in the sport to give back and share the amazing experiences with others. She is looking forward to working with people new to racing, especially females and juniors.
Sean Luitjens
Coach
Sean Luitjens represents the endurance OG and brings over 35 years and 300 events of triathlon, ultra, & adventure racing experience to Metta Performance, and more importantly a love of playing & hanging outside with good humans.
To subsidize his outdoor playtime, and pay a few bills, by day he is a developer turned business line leader in the SaaS software space, and will be holding onto those nerd genes as long as possible. He currently lives and plays in the Berkshires of Western MA when not checking out new places to explore.
From a coaching perspective he truly enjoys helping people explore new boundaries whether that is initially breaking into triathlon tackling that first event or graduating to a new distance goal.
Rachel DeMuth
Coach
Rachel DeMuth came to endurance sports as an adult, discovering a passion for fitness through multiple triathlon distances. That journey led her to a deeper love of running—she’s since completed full and half marathons, with occasional trail races adding variety and adventure to her training.
While training for a breakthrough race, Rachel gained a comprehensive understanding of the science behind different workouts and training principles. She’s genuinely excited to share this knowledge with runners at all levels, from newcomers taking their first steps to experienced racers refining their approach to performance.
When she’s not running or riding in her hometown of Louisville, Kentucky, you’ll find Rachel cheering enthusiastically as her son competes in elite-level mountain bike races—a passion for endurance sports runs in the family.
Rachel holds a certification from UESCA (United Endurance Sports Coaching Academy), bringing evidence-based coaching methodology to every training plan she develops.
Her ideal clients are newer runners—particularly women—who are looking to build confidence, stay healthy, and discover what they’re capable of accomplishing through thoughtful, supportive coaching.